May 5th Presentation & Research

Presentation Links:

Intake Questionnaire: https://www.surveymonkey.com/s/Y5YRJCQ

Buying Intention Survey: https://www.surveymonkey.com/s/PS9CDBD

Membership Package Creation: https://www.surveymonkey.com/s/8FMXMCQ

May 5th Anticipated Activities:

Present to class and market test our idea in class.

  • Blog presentation/summary of the process
  • A short video summarizing the value proposition
  • Administering a prototype of the questionnaire which is used to help potential members decide what they want/need from the company
  • Administering a prototype of the membership package creation process which is used to help potential members design their own membership benefits and experience
  • A one-on-one buyer intention survey/potential member interview with each class member
  • Group questions and discussion as needed

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Working through the service design process using a variety of design methodologies

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